The logo for the Beijing Olympic Games continued the tradition of incorporating an image, the name of the games in hand lettering, and five Olympic rings.
The image is a stylised person running, or embracing triumph. The emblem and the figure within were drawn to look like a Chinese seal. Red, because of its importance to Chinese culture, is the predominate colour in the logo. Developed by the branding firm Wolff Olins, the logo has been reviled by graphic designers, bloggers, design critics — and the general public.
Perhaps these are intended to pay homage to the Olympic rings. In fairness to the design, however, it is not intended for informational elements. It is meant to create awareness, impact and memorability as a headline typeface.
In addition to triggering controversy, the custom typeface for the London Games certainly carries on the tradition of designs that are striking and powerful. At the same time back in New York, there was a whole trend of optical art happening, and he married the two.
A contemporary approach with a heritage influence that stood the test of time! Not initially part of the overall logo competition to choose the Olympic logo, the creation of the identity for Aichler was a highly personal assignment.
Aicher had been an open opponent of the Nazis, he had seen several of his fellow resistors executed, and ultimately spent the last years of World War II in hiding. For both Aicher and Germany, the Games were a necessary step in moving past the stain of Nazi rule. With its dynamic movement and energy, the radiant spiral logo illuminated the new German nation, signifying progress, harmony, and a new beginning.
Beyond movement, dynamism, and exuberance, it has virtues that are not found in many of the other Olympic designs. One of the key considerations when designing a logo for the Olympics is the relationship to the colorful, circular rings, which are always around. The magic is in the contrast with the rings. All following user names refer to en. You cannot overwrite this file. The following other wikis use this file: Usage on ab. Usage on da. Width Structured data Items portrayed in this file depicts.
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Shane Michael is a creative entrepreneur with a passion for making businesses and nonprofits grow. As the co-founder and Executive Director of Mittun, you'll see his face floating around a lot on here. Mittun News Web Design. No Comments.
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